You control the message. We are not talking about a short 30 second spot here. Television still captures a family’s full attention, individuals as well. When they are sitting in the living room, snuggled up on the couch with no distractions, that’s a perfect time to get your message out.
From a business to business standpoint, a smart TV app may be a great way to highlight your products and services. These apps provide a very easy-to-use interface where your clients can browse demonstration videos or infotainment-like content that holds the audience’s attention while educating them on your products and services.
A smart TV app is a great way to deliver live video content in addition to videos on demand. Using tools like Switchboard Live you can stream your live videos to not only Facebook and YouTube but your custom smart TV apps like ROKU and Amazon Fire as well. This is a great way for your current and potential clients to watch, on the big screen, live events, conferences, keynote speeches, product announcements, or even Webex trainings and webinars that you’d like to share with the public.
A big challenge is that there are a number of different smart TV and OTT platforms out there, and most of them are proprietary. That means you’ll need to create an app for each system if you want to be on them all. Currently building these apps is not like building a website, which you can do on your own. The process instead can get a bit complicated, and for that reason it’s spawned a number of new tech companies that specialize in building and supporting these types of apps for you.
One such company is MediaBloxs. This rapidly growing startup not only builds the apps you need for various TVs and maintain that content to keep your audience coming back for more.
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